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In the constantly changing and evolving digital marketing landscape, all major platforms have made it clear – when it comes to content, video is king. However, most small businesses are not equipped with the ability to film, edit, optimize, publish and monitor their video content. That’s where ABM comes in! No matter where you are in business, ABM can provide support that fits your specific needs. Perhaps you are a savvy marketer with great ideas, but you don’t have time to actually handle the editing for your video? Or, perhaps you need a full team that can handle all aspects of your video content plan? Either way, we are here to help.
ABM offers both filming and editing services, as well as professional editing for those who film their own content. With today’s phone camera quality, it’s easier than ever to create great footage. Just send us your raw video files, and we’ll return a polished version with trending music, subtitles, graphics, and more to boost its reach.
Short-form videos, like TikTok, Reels, and YouTube Shorts, are quick, engaging clips usually under a minute. Designed for mobile, they feature trends, music, and humor, offering instant entertainment. These platforms allow creators to reach broad audiences with spontaneous, creative content, often driving viral trends.
Long-form videos, like those on YouTube, Vimeo, and vlogs, typically range from several minutes to an hour. These platforms allow creators to dive deeper into topics, share detailed stories, tutorials, or entertainment. Unlike short-form content, long-form videos provide more depth and help build a stronger connection with audiences.
According to Meta, video content is being prioritized over other types of content. In their words, “We (Meta) prioritize content that sparks conversations and meaningful interactions between real people. To do this, we increase distribution of videos that inspire friend-to-friend interactions.” Given that Meta largely owns the content market with Facebook and Instagram, it is critical that small businesses include video content as part of their strategy.
If you film the video yourself, you will send over the raw files for our professionals to edit. Once edited, your video content will include trending music, subtitles, custom graphics, and anything else needed to make your video look 100% professionally produced.
Typically we will deliver finished videos in a .mp4 format. Other formats can be provided by request for specific needs.
We will either use Adobe Premier and After Effects, or we will leverage a mobile application option such as CapCut.
In general, it is a very good idea to follow all copyright law for video. While most platforms won’t allow infringed copyright content to be published, some do allow copyright protected music to be posted. For example, if a song is chosen for an Instagram video, Instagram will require that the song used is cited for owner recognition. In cases where a video is edited and copyrighted audio can’t be used, ABM has a vast library of royalty free music that can be used in such cases.
While most of our clients leveraging video editing have our team handling much more of their strategy, this is not required. We can handle video editing as an a-la-carte service if that is what makes the most sense for your situation.
Yes! Our team is equipped to provide professional grade video quality to our clients located in or near the Birmingham-Metropolitan area. If you are located within our region, we can provide a professional videographer to capture the highest quality of footage.
No video? No problem. We can make photo compilations in video formats that include music, graphics, and other content to still make your video look great!
Yes, in cases where a client is on retainer with ABM, we will handle all aspects of your marketing needs, including editing, publishing, and monitoring the performance of your video content. Do you want to become a retainer client of ours? Great choice!
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